SELECTED PORTFOLIO
Self-service demo
Created for CES 2023, this demo was hosted on iPads and served as the information centre of the booth. Visitors navigated through the interactive map and videos to learn more about the tech, how it works and how they can use it, specifically in cars.
Work: Copy, UX journey, storyboarding
API explainer video
This animated explainer video is aimed at potential B2B customers, educating them on what the API does, how easy it is to use and why it would be useful to their business.
Work: Script, storyboard, VO casting
Push notifications
From 2022/23 I was a core member and lead copywriter in the push notification team. I helped concept and create a series of one-off pushes, as well as additions to the push notification drip series, delivered to all new subscribed users.
Work: Copy, journey concepting, brainstorming
Delivery push sent to all subscribed users in UK.
Drafting stage to inform A/B test lines.
Parnter announcement push sent to KSA. 4% engagement. A one-off push that was later added to the drip.
One off push to all UK users. Later added to the drip and translated to global markets.
Billboard
As a part of a winter driving campaign, I worked with an Art Director to create this cobranded billboard.
Work: copy
B2B YouTube ad
This short YouTube ad was an opportunity to test a new platform and a new way to explain our business proposition to a B2B audience.
Work: Script, storyboard, VO casting.
Website banner ad
This B2B banner ad was used on the Logistics Manager website. Size requirements dictated that copy be short but still contained social proof.
Work: Copy
B2B2C Car Dealership campaign - Direct Mailer
This Direct Mail was designed to create hype from car dealerships and drivers alike, with a sense of FOMO that other cars already have this innovative feature.
Work: Copy
Year in Review films - 2021 & 2022
These videos serve as a summary to the year. Both years required a theme to be selected based on the footage to create a narrative. For 2021 this was language and for 2022 it was big brand names. Enjoy.
Work: Titles, storyboard, footage selection